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Take Marketing to the Next Level with Gen AI

Master cutting-edge AI tools to streamline your marketing workflow and boost campaign performance. Learn to leverage generative AI for content creation, automation, and data-driven decision making.

Register your interest

8h

complete the course in one day

6 modules

designed in collaboration with marketing leaders

490€

with financing options available

Why learn AI

What will you be able to do by the end of the day?

  • ✔️

    Free up your creative energy by automating repetitive content creation tasks

  • ✔️

    Learn to scale your content production while maintaining a consistent brand voice that doesn't sound like AI

  • ✔️

    Make data-driven decisions in minutes with advanced AI-powered analytics and insights

  • ✔️

    Position yourself as an innovative marketer in the AI-first era, opening doors to career advancement and higher-value opportunities

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What you will learn

One day to master Generative AI for Marketing

This hands-on training teaches you to harness the power of AI across your marketing activities. You'll learn to craft effective prompts for content creation, automate routine marketing tasks, generate creative assets, and leverage AI for campaign optimization.

1h

Module 1: Mastering Prompt Design

Introduction to effective prompt crafting, techniques for refinement, and prompt structures for reliable outputs.

Skills covered:

  • Foundational elements of effective prompting
  • Distinguishing between effective and ineffective prompts
  • Overview of practical techniques for prompt refinement and control
  • Practical workshops in content creation & SEO, campaign strategy & communication and analysis & optimisation

1h

Module 2: Demystifying AI

Demystifying how LLMs generate text and how to work within their strengths and constraints.

Skills covered:

  • LLM basics: Tokens, embeddings, and predictive structure
  • Understanding and mitigating hallucinations
  • Strengths and limitations
  • File analysis, document processing & code execution
  • Practical workshops in collaborative document creation & data analysis

1h

Module 3: Advanced Model Comparison

Analyzing and comparing top LLMs and their fit for various business needs.

Skills covered:

  • Explore OpenAI's GPT models and advanced reasoning models (e.g., Chain-of-Thought, Tree-of-Thought) for complex problem-solving.
  • Compare proprietary LLMs like Anthropic Claude, Google Gemini and Mistral.
  • Discuss open-source LLM alternatives: implications for flexibility, customisation, and cost-effectiveness.
  • Analyse model selection criteria: data privacy, cost, specific task requirements, and strategic fit.

1h

Module 4: Agents, RAG, and AI Instructions (System & Custom)

Design intelligent, automated behaviours using agents, system/custom instructions, and retrieval-augmented generation.

Skills covered:

  • Understand System Instructions to define the AI's persona, rules, and constraints for consistent behaviour.
  • Learn to use Custom Instructions to provide specific directives for tailoring AI responses.
  • Explore Retrieval Augmented Generation (RAG): its ability to retrieve and utilise external information.
  • Practical workshops in utilising custom GPTs for specialised tasks

1h

Module 5: Multimodal AI

Exploring AI capabilities that go beyond text: images, video, voice, and presentations.

Skills covered:

  • Multimodal outputs: text-to-image, video, voice
  • Slide and script generation
  • Using multimedia for business engagement (e.g. follow-ups, summaries)
  • Practical workshops in generating visual assets for marketing campaigns & developing multimedia content for enhanced marketing communication

1h

Module 6: AI Limitations & Ethical Considerations

Navigate through the complexities of AI ethics and limitations in this essential module designed to shed light on the critical issues surrounding data privacy, the ethical use of AI, and the biases that can arise in AI systems.

Skills covered:

  • The Importance of Ethics in AI
  • Risks Associated with Large Language Models (LLMs)
  • Future Prospects of LLMs
  • Data Ethics in AI
  • The Environmental Impact of AI
  • Copyright Issues in Generative AI

Who is this course for?

This training is designed for marketing professionals seeking to integrate AI into their workflows to boost productivity, creativity, and data-driven decision-making.

  • ✔️

    Digital Marketing Managers: applying GenAI to improve content strategy and ROI.

  • ✔️

    Content Creators / Copywriters: enhancing ideation, automation, and personalisation.

  • ✔️

    Marketing Analysts: interpreting AI-generated reports and performance data.

  • ✔️

    CMOs / Marketing Consultants: aligning AI capabilities with brand and market strategy.

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Le Wagon's courses are recognised by the French Government and are eligible to be funded by OPCO.

France compétences Qualiopi

Next sessions

Joining alone? Apply directly below for one of our upcoming sessions. Please note: if the minimum number of participants hasn't been reached, we reserve the right to change the date of the session.

For teams of 3+ people, contact us at business@lewagon.org.

  • Pace
    Dates
    Timezone
    Location
    Price
  • Full-time
    26 September 2025
    Central European Time
    Online
    490 €
    Book your seat
  • Full-time
    26 September 2025
    Central European Time
    490 €
    Book your seat
FAQ

Frequently asked questions

The course requires elementary English proficiency and a laptop computer. Participants should have a basic understanding of data analysis and computer programming concepts. You'll need access to a paid version of ChatGPT Plus.

The first sessions will be delivered in French.

Yes, this professional training qualifies for various corporate training budgets and continuing education programs in France. Contact our team for detailed information about financing options and documentation for your HR department.

The course is delivered as an instructor-led interactive workshop, available both in-person and online. It combines theoretical concepts with hands-on exercises, ensuring practical learning and immediate application.

Upon completion, you'll receive an official Le Wagon certification demonstrating your proficiency in applying Generative AI to marketing. This certification can be shared on your professional profiles and with employers.

Le Wagon is a state recognised training provider registered on the RNCP for France Compétences.

Apply directly for one of our upcoming sessions on this page.

For group bookings of 3+ participants, contact business@lewagon.org. Our team will assess your needs, confirm available dates, and guide you through the registration process.

Please contact business@lewagon.org.