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Supercharge Your Sales Performance with Gen AI

Transform your sales workflow with AI-powered tools and strategies. Learn how to leverage Generative AI tools like ChatGPT to close more deals, save time, and stay ahead of the competition.

Register your interest

8h

complete the course in one day

5 modules

designed in collaboration with sales experts

490€

with financing options available

Why learn AI

What will you be able to do by the end of the day?

  • ✔️

    Eliminate research overwhelm - let AI handle prospect research while you focus on building meaningful relationships

  • ✔️

    Boost your confidence and credibility with perfectly crafted outreach that resonates with every prospect

  • ✔️

    Reclaim hours of creative energy by automating proposal writing and sales materials

  • ✔️

    Position yourself as an AI-savvy sales leader, opening doors to career advancement and higher-value opportunities

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What you will learn

One day to master Generative AI for Sales

During this hands-on training, you'll master practical applications of Generative AI across the entire sales cycle - from prospecting to closing. You'll learn to craft effective AI prompts, automate repetitive tasks, create compelling sales materials, and leverage AI for strategic decision-making.

1h

Module 1: Intro to Gen AI

Start exploring the basics of Generative AI and Large Language Models (LLMs) with this module.

Skills covered:

  • Understand what Generative AI is
  • Learn how an LLM works
  • Discover different Gen AI Applications: text, visual, voice…
  • Leverage Gen AI for your business
  • Compare and choose the right Gen AI tools

1h

Module 2: Master Prompt Design

Dive into the art of crafting effective AI prompts with this module tailored to equip you with a deep understanding of how to communicate effectively with AI.

Skills covered:

  • Master the theory behind AI prompt design
  • Learn practical strategies for designing and refining AI prompts
  • Understand the significance of vocabulary and personas in prompt creation
  • Get examples and best practices for prompts

4.5h

Module 3: Gen AI for Sales Use Cases & Hands-On Exercises

This module focuses on practical applications of Generative AI in sales, targeting key recurring tasks that sales professionals handle across the funnel—from lead generation to deal closing and knowledge sharing.

What you will do in practice:

  • Work through 5 sales use-cases selected based on their high productivity impact, mirroring a real-world sales workflow
  • Work in groups and as individuals to maximise hands-on learning

1h

Module 4: AI Limitations & Ethical Considerations

Navigate through the complexities of AI ethics and limitations in this essential module. It's designed to shed light on the critical issues surrounding data privacy, the ethical use of AI, and the biases that can arise in AI systems.

Skills covered:

  • Understand the importance of ethics in AI
  • Know the risks associated with LLMs
  • Understand the environmental impact of AI
  • Explore copyright issues with Gen AI

1h

Module 5: Going Beyond Basic Prompting with Automated Workflows

To conclude the training with inspiration and ambition, this module shows how Generative AI can move beyond manual prompting and integrate seamlessly into everyday sales workflows.

Skills covered:

  • Learn what an AI workflow is and how to build one
  • Examples of no-code or low-code automations leveraging LLMs
  • Learn how to spot opportunities to streamline sales tasks with AI

Who is this course for?

This training is designed for sales professionals across all industries and seniority levels, including:

  • ✔️

    Business Development & Lead Generation Teams

  • ✔️

    Account Management & Customer Success Teams

  • ✔️

    Sales Enablement & Training Teams

  • ✔️

    Sales Operations & CRM Management Teams

  • ✔️

    Revenue & Growth Strategy Teams

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Le Wagon's courses are recognised by the French Government and are eligible to be funded by OPCO.

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Next sessions

Joining alone? Apply directly below for one of our upcoming sessions. Please note: if the minimum number of participants hasn't been reached, we reserve the right to change the date of the session.

For teams of 3+ people, contact us at business@lewagon.org.

  • Pace
    Dates
    Timezone
    Location
    Price
  • Full-time
    19 September 2025
    Central European Time
    Online
    490 €
    Book your seat
  • Full-time
    19 September 2025
    Central European Time
    490 €
    Book your seat
FAQ

Frequently asked questions

The course requires only basic English proficiency and a laptop computer. No technical background or coding experience is needed. You'll need access to a paid version of an LLM.

The first sessions will be delivered in French.

Yes, this professional training qualifies for various corporate training budgets and continuing education programs in France. Contact our team for detailed information about financing options and documentation for your HR department.

The course is delivered as an instructor-led interactive workshop, available both in-person and online. It combines theoretical concepts with hands-on exercises, ensuring practical learning and immediate application.

Upon completion, you'll receive an official Le Wagon certification demonstrating your proficiency in applying Generative AI to sales processes. This certification can be shared on your professional profiles and with employers.

Le Wagon is a state recognised training provider registered on the RNCP for France Compétences.

Apply directly for one of our upcoming sessions on this page.

For group bookings of 3+ participants, contact business@lewagon.org. Our team will assess your needs, confirm available dates, and guide you through the registration process.

Please contact business@lewagon.org.