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financing

There are financing options available for you

Finances shouldn't be a barrier to accessing our Web Development bootcamp. We're always finding new ways to facilitate payments and fundings: Pay in monthly installments, pay early and get a discount, apply for a scholarship...

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Le Wagon Paris - students 3-Jul-05-2021-12-47-19-34-PM
Curriculum

Become a Growth Marketer in weeks

Blend the latest AI and no-code innovations with actionable learning and equip yourself for growth with a holistic marketing approach.

  • ✔️

    Develop advanced data-driven growth strategies

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    Build and grow your projects with no-code and AI

  • ✔️

    Master the latest techniques for lead generation

  • ✔️

    Optimise KPI's and leverage low-code data engineering

You will master these key tools and languages:

Looker Studio Looker Studio
Google Tag Manager Google Tag Manager
ChatGPT ChatGPT
Google Sheets Google Sheets
Curriculum

What you’ll learn in this Growth Marketing bootcamp

In just 2 months, you'll master the latest AI and no-code innovations, gaining practical knowledge to develop successful growth strategies.

25h

Preparation work

Get ready for our growth marketing bootcamp with our 'Prepwork' module. In just 25 hours, you'll cover key topics like the growth marketing ecosystem, Google Sheets, Webflow for web design, and automation basics. This course is essential for success in the intensive bootcamp that follows.

What you will do in practice:

  • 25 hours of online tutorials
  • Online quiz to validate your understanding

Software and languages you will learn:

Make Make
Google Sheets Google Sheets

32h

Set the stage for growth success

Master key marketing pillars: audience understanding, value articulation, and solid business models. Learn the AARRR framework to prioritize user journey stages and optimize resources.

What you will do in practice:

  • Analyse roles and tasks of growth marketers in various company stages
  • Conduct a growth marketing analysis and create a detailed buyer persona
  • Map out a startup's AARRR funnel, identifying innovative strategies
  • Play with the KPIs of the AARRR funnel with Google Sheets

Software and languages you will learn:

Google Sheets Google Sheets

40h

Master data for decision making

Learn to choose KPIs aligned with growth goals, master advanced Google Sheets for data manipulation, and use Google App Script and Make for efficient data collection and cleaning. Elevate data engineering skills with ChatGPT for automation, and dive into advanced data visualization with Looker Studio.

What you will do in practice:

  • Prioritize KPIs with the AARRR framework in Google Sheets
  • Monitor and evaluate KPI performance using Google Sheets
  • Set up automated data collection and cleaning with Make and Google Sheets
  • Use Google App Script and ChatGPT to streamline data engineering tasks
  • Create dashboards in Looker Studio for insights visualization

Software and languages you will learn:

Google Sheets Google Sheets
Make Make
Looker Studio Looker Studio

64h

Master landing page optimization

Boost lead generation and conversions with optimized landing pages. Learn UX/UI design, copywriting, and web design principles. Analyze user behavior, utilize analytics and AB testing for enhanced impact.

What you will do in practice:

  • Conduct A/B tests with AB Tasty for landing page optimization
  • Build a landing page in Webflow, integrating ChatGPT-optimized copy
  • Set up conversion tracking with Google Tag Manager and GA4
  • Analyse user journeys on your page using Hotjar for insights

Software and languages you will learn:

Google Tag Manager Google Tag Manager
ChatGPT ChatGPT
Figma Figma

40h

Develop a multichannel strategy

Maximize growth with inbound strategies: create engaging content, master SEO, and use paid ads for quality leads. Harness GenAI for compelling content, optimize with Semrush for organic search, and run paid campaigns on Meta, Google, and beyond.

What you will do in practice:

  • Generate an AI-driven content calendar for SEO and engagement
  • Use Semrush for SEO strategy and ranking improvement
  • Optimize Meta and Google Ads campaigns for targeted personas
  • Create AI-designed ads and targeting for TikTok, Twitter, LinkedIn

Software and languages you will learn:

ChatGPT ChatGPT

56h

Drive effective outbound marketing strategies

Boost B2B growth with outbound strategies and growth ops. Learn lead gen and GDPR basics, then automate workflows with Make. Master lead data collection and enrichment, craft multichannel workflows with Lemlist, and leverage HubSpot for advanced nurturing. This module equips you to use CRM and automation effectively, converting leads into customers for measurable growth.

What you will do in practice:

  • Launch a GDPR-compliant lead gen campaign in HubSpot
  • Automate lead workflows with Make
  • Automate data collection and enrichment with Phantombuster and Dropcontact
  • Craft AI-driven copy and plan event-based marketing strategies

Software and languages you will learn:

ChatGPT ChatGPT
Make Make

48h

Enhance customer loyalty & increase referrals

Learn to gather feedback, anticipate needs, and personalize experiences with AI. Projects involve creating loyalty actions and utilizing Webflow, HubSpot, and Google tools for analytics and automation. Become proficient in client lifetime value and revenue growth strategies using Looker, emphasizing how retention fuels company success.

What you will do in practice:

  • Conduct a feedback cycle with Typeform to identify improvement areas
  • Employ AI tools for predictive analysis to forecast customer behaviour and churn
  • Create personalized marketing campaigns using ChatGPT and HubSpot
  • Design a loyalty program aimed at increasing customer retention

Software and languages you will learn:

ChatGPT ChatGPT
Make Make
Looker Studio Looker Studio
Google Sheets Google Sheets
Zapier Zapier

80h

Grow your first startup

Collaborate on launching a startup, from product ideation to market strategy, applying your skills in a project-based setting with coach support. Conclude with a presentation to your peers, possibly celebrating your first customer leads. It's a comprehensive test of your abilities and a key step towards mastering growth marketing.

What you will do in practice:

  • Experience launching a startup
  • Create a project from product ideation to market strategy
  • Test of your skills and a leap towards becoming a growth marketing expert

Access continuous growth with our content hub

As a valued member of our growth marketing community, you have lifetime access to not only the core bootcamp curriculum, but also to an array of asynchronous resources designed to keep your skills sharp and your career trajectory soaring.

What you will do in practice:

  • Explore data sourcing, manipulation, and visualization using Tableau & Power BI
  • Learn SQL for autonomous data requests in the Modern Data Stack
  • Master workflow orchestration and integrations with Zapier & n8n
  • Gain expertise in ecommerce marketing strategies and tactics

Software and languages you will learn:

Power BI Power BI
Zapier Zapier
n8n n8n

Start your career in growth marketing!

From the moment you embark on your tech journey, our dedicated career services team is there to provide you with tailored guidance throughout and beyond your training. Connect with our vast network of 1000+ hiring partners, benefit from 1:1 coaching and much more!

What you will do in practice:

  • Elevate your personal branding & get technical interview training
  • Benefit from 1:1 coaching & key alumni Q&A sessions
  • Connect with an extensive network of 1000+ hiring partners
  • Get a lifetime access to Le Wagon content

Location

Online or On-campus?

Discover the unique benefits of both Online and On-Campus bootcamps, each designed to complement your lifestyle and learning style.

online-1

Online

Connect and learn in real-time, from anywhere in the world.

  • ✔️

    Learn from anywhere in the world, in your preferred time zone and language.

  • ✔️

    Access live online support from our teachers

  • ✔️

    Partake in interactive peer-to-peer learning with your online classmates

  • ✔️

    Learn how to collaborate remotely on projects

  • ✔️

    Become part of an international community of over 25,000 global alumni

on-campus

On-campus

Immerse yourself in the energy of a dynamic classroom setting.

  • ✔️

    Experience hands-on learning in a dynamic classroom setting

  • ✔️

    Engage with teachers and peers face-to-face

  • ✔️

    Build connections and network with local students and professionals

  • ✔️

    Get hands-on experience with in-person team projects

  • ✔️

    Connect with the local alumni network for regional insights and opportunities

Choose the learning schedule that suits you

If you're busy and need a flexible schedule or if you want to graduate quicker with an intensive course, you can choose between our full-time and part-time formats:

  • ✔️

    Full-time: 2 months (40 hours per week)

  • ✔️

    Part-time: 7 months (16 hours per week)

Upcoming sessions

Join our next session in Berlin or Online

Learn in person or online, full-time or part-time. Choose the format that suits you.

  • Pace
    Dates
    Timezone
    Location
    Price
  • Full-time
    Oct 21 -> Dec 20
    Europe (GMT+2)
    Online
    7,400€
    Book your seat
See more sessions
Admission

How to apply to our Growth Marketing bootcamp

Our growth marketing bootcamp provides a wide range of cutting-edge tools. Your commitment is vital for learning. To apply, you need basic Excel or Google Sheets skills and some initial work experience, like internships.

1

Online application

Apply online with a short motivation statement and info about your background and why you'd like to join the growth marketing bootcamp.

2

Book an interview with our enrolment advisor

This is your opportunity to get all your questions answered by our Admissions team and discuss your motivations and interest in growth marketing to ensure the bootcamp aligns with your career goals.

3

Online technical quiz for beginners

You will have 3-5 days to complete your quiz to see what your current level of tech knowledge, problem-solving and logical thinking skills are like.

4

Payment options & prepwork

The last step will consist of finding the most suitable financing option for you. Then, you'll jump into the prepwork which consists of 25h training.

Apply now

Would you like more details about our Growth Marketing course?

✔

Understand the goal of the course

✔

Get our syllabus week by week

✔

Understand our methodology

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Download our Growth Marketing course syllabus

Graduates specializing in Growth Marketing

  • Adeline Cortijos at

    Adeline Cortijos

    Growth Marketing Manager

  • Romain Quechon at

    Romain Quechon

    AI & Prompt Engineering Specialist

  • Manon Champredon at

    Manon Champredon

    Growth Marketing Manager

  • Baptiste Derenne at

    Baptiste Derenne

    Head of CRM